In a world of Facebooks, Twitters, and Instagrams, Snapchat can feel like the odd one out. It’s entirely mobile, and the content posted there automatically disappears after a set period of time. However, Snapchat is growing quickly, and is especially popular with Millenials. Whether or not you are targeting the 17-34 demographic, you should not ignore the benefits that Snapchat can bring to your brand. In fact, Snapchat’s unique format can allow you to provide exciting content to your followers that they can’t find anywhere else. Here are a few ways you can use Snapchat to liven up your marketing.

Live-Snap events - One advantage of Snapchat is that the photos and videos taken with it feel more immediate and personal. During a live event, such as a trade-show, product launch, or other live promotion, you can send Snaps to your followers to let them feel like they’re right there with you.
Exclusive content - You can use Snapchat to give your followers access to content that they won’t find anywhere else. Whether it’s a behind-the-scenes look, a preview of upcoming products, or even something fun and silly, people who use your Snapchat will feel included and in-the-know.
Contests and promotions - Snapchat is far more interactive than many other social media platforms. Not only do you Snap your followers, they’re free to send you Snaps back. Encourage this by offering exclusive contests or promotions. This allows them to have fun with your brand by exercising their creativity, and make your brand look more fun and relatable.

Even if you are not a personal fan of Snapchat, it’s power as a marketing tool is undeniable. If you want to make the impression that your brand is hip and fun, it’s perfect. We recommend investing in Snapchat marketing no matter what you are promoting, but for anything that is targeted towards younger people, it is absolutely essential.