Think of social media as a waterwheel: To keep it turning, you need a constant flow of ideas for content. But constantly churning it out can result in a watered-down message, if you’re not careful. Nothing loses an audience’s attention like a stream of tedious, repetitive posts.
As we move into 2021, it’s a good time to look at what you’ve been posting and ask yourself, “Could my content be fresher?” This isn’t just a matter of housekeeping, but a strategic consideration for business owners of all types.
As we all know, the conditions brought about by the pandemic have made social media the primary way to both attract new customers and build relationships with existing customers. Making sure your posts are landing well is a significant concern.
To make the most of your online presence, you need to be witty, engaging and intentional about what you’re posting. But where does fresh content come from?
In this article, we’ll look at five ways drum up juicy new content:
Workshop with Your Team:
Nobody knows your business like you and the people who help you run it. Have conversations internally about what ought to be going up on social media. Tap into the creativity and the stories of your employees: You might even give them a spotlight on your platform as a way to help current and potential customers feel closer to your team. At the very least, your staff’s perspectives can help you tighten up your messaging so you’re speaking directly to your customers’ mindset.
Talk to Your Customers:
Sometimes, the best ideas for content arise from simple conversations with your clients. They have an invaluable perspective, outside yet interested, and can tell you what makes them curious about your brand and even point out things you’ve been doing with your social media that were ineffective.
Curate and Borrow:
Periodically check the news for relevant items that might spark content ideas. Keep a list of publications or social media accounts that cover topics affecting (or affected by) your brand. Think of it as maintaining a listening ear and a voice in a larger, ongoing conversation.
Revisit Older Content:
Mine your website or other digital properties for assets to repurpose into something like an infographic or slideshow that can be shared on social media. Every piece of content you have should be pared down, rephrased and repurposed, in order to get the most bang for your buck. This is not only efficient, it can lead to truly interesting content when you have a new perspective on an old idea. Freshness can sometimes be hidden in plain sight!
Hire a Social Media Team:
If running your business demands so much of your time that you can’t be bothered with running a social media campaign and you don’t want to build a marketing department, there’s good news -- social media marketing firms exist to fill that role for you. These agile teams provide an affordable way to enact an effective social media presence fast.
Keeping things fresh over the long haul comes down to curating what’s out there, cleverly borrowing, and re-hashing old material. Behind every successful social media presence is a story of experimentation and a strong stomach for trial and error!
If you’d like to enlist the help of a professional with almost a decade of experience in the industry, please don’t hesitate to contact me. I offer white label social media marketing, and my team is ready to get your wheels turning with fresh ideas and engaging content.
My consultations are entirely free, with no obligations. Contact me at jessie@allsocialjessie.com or call 248.219.5106.
